FIBA has officially appointed premium automobile brand Jetour as the Global Car Supplier for the upcoming FIBA Basketball World Cup 2027. The agreement, which covers the tournament through its final phase, was formalized in Doha on Saturday by FIBA Secretary General Andreas Zagklis and Jetour International President Ke Chuandeng.
As part of this collaboration, Jetour will deploy a fleet of official vehicles and provide comprehensive mobility services to support tournament participants, including national teams, delegations, and guests. This initiative marks Jetour’s debut partnership with a premier global basketball event, allowing the company to extend its “Travel+ Sports” strategy into the sport. The brand’s ethos, centered on exploration and resilience, is intended to mirror the passion and teamwork inherent in basketball.
The 2027 tournament holds historic significance as the first edition of the FIBA Basketball World Cup to be hosted in the Middle East. The event will feature 32 national teams competing across 92 matches in Qatar. According to Zagklis, the partnership aligns with the high standards expected for the flagship event, and he expressed confidence in Jetour’s ability to contribute to its success.
Jetour has a history of integrating its “Travel+ Sports” concept into regional cultures, notably through long-term collaborations with football clubs across Africa, the Middle East, and the Americas. In 2025, the company served as the Official Mobility Partner for the FIFA Arab Cup, where it supplied a 400-vehicle fleet of T1 and T2 models for officials and athletes. Ke Chuandeng described the new FIBA agreement as a mutually beneficial partnership that creates significant value for both organizations, noting that the company looks forward to inviting global fans to experience the “Travel+” spirit while supporting the growth of basketball culture worldwide. The report also notes that “Beyond delivering professional mobility services through our robust product lineup, we are delighted to invite global fans and users to experience the unique spirit of Travel+.”. The report also notes that beyond the tournament itself, JETOUR aims to engage with local communities and help grow basketball culture worldwide.
